Everyone wants to grow a huge following on TikTok and start earning a passive income, but knowing how to do that is where the issue lies. While the social media platform allows viewership to be obtained easily, it is harder to maintain a steady viewership, grow your following, and become a TikTok sensation. TikTok has opened doors to new ways of making money for individuals who are willing to carve out their space on the platform.
Before deciding how to make money on the app, it is best to determine the right niche, which helps you target a specific audience, build a community, and ultimately, monetise your content. Here are some of the best niches to consider in 2024 to help you become the next TikTok star.
1. Personal finance and investing
People are increasingly looking for ways to manage their money, invest in the stock market, and plan for their financial futures, so entering the niche of personal finance and investing will definitely be beneficial.
Additionally, you can monetise this niche through affiliate marketing, and promoting financial tools, apps, and platforms. Content creators online also offer paid courses and consultations on topics such as budgeting and investing. There is also the possibility of being contacted by brands that would pay to promote their products and services.
It is also important to note that creating an eye-catching video could simply be you providing valuable, easy-to-understand financial advice or breaking down complex financial topics in fun, bite-sized videos.
2. Health and Fitness
Health and fitness is another evergreen niche that always attracts audiences on social media platforms. Everyone wants to be healthy and stay in shape, so seeing a fun and informative video about that attracts a lot of internet users. More and more people are focusing on wellness, watching more workout routines, interacting with mental health tips, saving nutritious meal ideas, and engaging with self-care practices.
Content creators in the health and fitness niche are earning money from the workout plans that they create, as well as from promoting fitness gear or collaborating with health brands for sponsored content. You can turn heads with videos that show engaging workout routines, healthy recipes, transformation stories, and wellness tips.
3. Beauty and Skincare
The beauty and skincare industry is always very large and is always booming, with new products, routines, and trends emerging every season. Content creators in this niche keep their viewers coming back by sharing skincare routines, makeup tutorials, product reviews, and beauty hacks.
This niche requires you to stay up to date with the latest trends, provide reviews for products, and make fun videos such as demoting the differences between expensive and affordable products. Of course, influencers earn money through brand sponsorships, affiliate links for products, or selling their own beauty products.
4. Travel and Adventure
Travel is no doubt a popular niche, as content creators share their good and bad experiences with viewers when they are exploring hidden gems, popular spots, and luxury destinations. Being a content creator in this niche requires you to visit appealing destinations, engage in unique activities, and explore different cultures.
Travel content creators partner with travel brands, tourism boards, hotels, airlines, or travel apps. There is also money to be made by selling travel guides, selling travel-related products, and doing affiliate marketing with travel products.
5. DIY and Home Improvement
A more affordable niche is DIY (Do It Yourself) and home improvement content, which means crafting home decor, decorating your home on camera, and sharing helpful decor tips. Viewers will stop to watch creative videos showing step-by-step guides on how to create crafts, decor, and renovations.
Creators in this niche earn in a number of ways, which include paid sponsorships, offering paid tutorials, hosting workshops, doing affiliate marketing, and even selling their own DIY kits.
